August 24, 2021

[NST Online] OrangeFIN Asia Partners with UOB Malaysia’s JomX Initiative to Drive SME Digital Transformation

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KUALA LUMPUR: United Overseas Bank (Malaysia) Sdn Bhd (UOB Malaysia) and The FinLab launched JomX, an initiative designed to assist the bank’s small and medium-sized enterprise (SME) customers in gaining access to digital solutions that will help them accelerate their digital transformation efforts in the face of Covid-19 challenges.

JomX has been built based on top digital pain points and priorities highlighted by SMEs from the first cohort of the Jom Transform Programme (JTP) 2021.

Under JomX, UOB Malaysia and The FinLab are partnering with seven JTP digital solution providers that specialise in digital solutions ranging from business-to-business (B2B) and business-to-customer e-commerce platforms, cloud accounting systems, artificial intelligence and data analytics solutions to robotic process automation, creative technology and marketing technology solutions.

These partners are Auto Count, Dattel, Designs.AI, Dropee, Exabytes, OrangeFIN Asia and Otomate Me.

Access to the digital solution partners will also be extended to the SME participants of the JTP 2021 on The FinLab Online platform.

UOB Malaysia will offer its SME customers and JTP participants 200 free monthly subscription packages of up to 13 months.

The packages are available to a range of JomX digital solutions aimed at helping SMEs allay the costs of their digital transformation journey.

UOB Malaysia executive director and country head of channels and digitalisation Yap Kok Tee said the pandemic has highlighted the advantages of digital business models and that many SMEs need support on their digitalisation journey to ensure their business viability.

“It is also essential for SMEs to have greater access to the right digital solutions in helping them adapt to the shift in consumer behaviours and to navigate the operational challenges brought about by the pandemic.

“The subsidies that we are offering on their solutions of choice will help SMEs save on their initial digital investment costs,” Yap said in a statement.

The first JTP, which commenced on June 7, 2021 saw 132 SMEs completing the programme on July 6, 2021.

They comprised businesses from various industries, including wholesale and retail trade, professional services, technology, manufacturing, information and communications, and construction.

During a preliminary digital needs assessment, these SMEs highlighted that e-commerce (19 per cent), social media marketing (15 per cent) and branding (14 per cent) are among their top three pain points when embarking on digitalisation initiatives.

The second cohort of JTP will begin in September 2021.aunched-jomx-assist-smes-digital-transformation